Route-based services with operational synergies.

Our business lines

Rentokil Initial is focused on route-based services, predominately in Pest Control and Hygiene as well as a range of other smaller specialist services including Plants, Medical services, Property care and Specialist hygiene. 

We have over a million customers to service from the largest multi-nation pharmaceutical, industrial and food production companies to local shops, restaurants and homes. With high levels of customer service and retention rates we continue to build our portfolio. 

1 – Pest Control

Rentokil Pest Control is the world’s leading commercial pest control company, operating in over 80 countries. This is a growing global market and Rentokil is strongly positioned for growth with leading positions in the UK, continental Europe, Asia, Pacific and South Africa, and a rapidly expanding presence in North America.

Pest control remains our priority category for acquisitions to build density. Rising standards of hygiene are driving greater demand for pest control across our markets, particularly in emerging economies.

Our key points of differentiation include our brand strength, international reach, innovative products and an operating model that allows us to deliver our collective expertise through our front-line service colleagues. This is being helped further with our investment in information technology enabling us to serve customers better, faster and more efficiently.

We deliver service to all commercial sectors and, while customers in the food processing, food service and food retail sectors are the most prominent given their legislative requirements for pest control services, the majority of our revenue comes from non-food sectors where we continue to see increasing market penetration and growth opportunities.

Rentokil maintains a strong pipeline of innovations to drive further growth and build our leading technical capability.  Our unique proprietary products underpin our differentiation.

More information about Pest Control

2 – Hygiene

Initial Hygiene is the world’s leading hygiene services brand with leading positions in 22 of our 46 countries. including Pacific, Asia, the Caribbean, Europe, the UK and Africa.

We provide high-quality hygiene products and services that minimise risk of exposure to bacteria and other infectious micro-organisms. This is a complementary business to Pest Control with compatible operational model and a strong profit contribution.

Initial offers a wide range of services including the new Signature and Reflection ranges, together with Colour and No Touch options. Our focus is on product and service quality to sell more services per customer; targeting higher-margin customers and increasing retention rates.

We achieve high customer satisfaction levels and believe this is a key competitive advantage.

More recently the launch of the new ‘myInitial’ extranet tool gives complete transparency about individual customer service including proof of service and proof of delivery.

More information about Hygiene

3 – Workwear in France

Initial Workwear in France specialises in the supply and maintenance of garments, such as workwear and personal protective equipment.

Initial also offers a specialist cleanroom service for the pharmaceutical and healthcare sectors. This category has a complementary fit with Hygiene, benefiting from a shared brand, linked service and integrated route-based operations.

4 – Other

Ambius is one of the world’s leading interior landscaping companies with businesses in 16 countries. We install and service both interior and exterior plant displays, flowers, replica foliage, Christmas decorations and ambient scenting for commercial businesses. Ambius is North America’s largest office interior plants business.

Other businesses include property care and property insurance, and specialist medical and hygiene services.

More information about Other services